Usage of general Nippon Individual Savings Accounts (NISA) in Japan 2023
According to a survey conducted in Japan, around 18.4 percent of respondents held financial products in general Nippon Individual Savings Accounts (NISA) as of October 2023. The majority of respondents stated they had never opened a general NISA account. NISA is a tax exemption scheme for small investments that aims to promote investment and asset building among individuals.