According to a survey conducted in December 2022 and January 2023, a quarter of TV users in France watched a mix of ad-supported and ad-free content. In comparison, 23 percent of consumers preferred to watch only ad-free TV.
Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023
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Other statistics that may interest you TV advertising in France
Overview
6
- Premium Statistic Revenue in the TV & video advertising segment France 2019-2029
- Premium Statistic Television advertising revenues in France 2017-2023
- Premium Statistic Revenue in the TV & Video Advertising market France 2019-2029
- Premium Statistic TV ad expenditure in France 2014-2027, by type
- Premium Statistic Number of advertisers on selected television platforms in France 2023
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
Market leaders
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- Premium Statistic Advertising revenue share of public TV channels in France 2021, by group
- Premium Statistic Annual TV advertising revenue of TF1 in France 2020-2022
- Premium Statistic Ad revenue of France Télévisions in France 2020-2022
- Premium Statistic Advertising revenue of M6 in France 2020-2022
- Premium Statistic Audience share of the leading TV channels in France 2022
Digital video
5
- Premium Statistic Digital video ad spend in France 2011-2023
- Premium Statistic Expected budget reallocations for streaming platforms in France 2023
- Premium Statistic Main marketing budget drivers for streaming platforms in France 2023
- Premium Statistic Main marketing budget inhibitors for streaming platforms in France 2023
- Premium Statistic Effectiveness of video advertising in France 2023
Consumer insights
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- Basic Statistic Average daily television viewing time in France 2005-2022
- Premium Statistic Number of hours spent streaming TV per week among Gen Z in France 2022
- Premium Statistic Paid video on demand video consumption in France 2022, by device
- Premium Statistic Most common TV subscription brands in France 2023
- Premium Statistic New brand discovery channels in France 2024
- Premium Statistic Preference towards ad-free versus ad-supported online TV in France 2023
- Premium Statistic Popularity of ad-supported versus ad-free online TV in France 2023
Further Content: You might find this interesting as well
Magnite. (March 21, 2023). Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1379006/preference-ad-free-supported-tv-france/
Magnite. "Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023." Chart. March 21, 2023. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1379006/preference-ad-free-supported-tv-france/
Magnite. (2023). Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1379006/preference-ad-free-supported-tv-france/
Magnite. "Share of Tv Viewers Watching Ad-supported versus Ad-free Streaming Online Tv Services in France as of January 2023." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1379006/preference-ad-free-supported-tv-france/
Magnite, Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023 Statista, https://www.statista.com/statistics/1379006/preference-ad-free-supported-tv-france/ (last visited April 19, 2024)
Share of TV viewers watching ad-supported versus ad-free streaming online TV services in France as of January 2023 [Graph], Magnite, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1379006/preference-ad-free-supported-tv-france/