Consumers reasons for purchasing food products labelled as "natural" in 2022

Published by
Nils-Gerrit Wunsch,
Jun 16, 2023
In 2022, approximately 54 percent of respondents in the United States mentioned that think that natural foods are generally healthier for the consumer. This believe was the most frequently mentioned reason for seeking out food and beverages labeled as "natural". About 38 percent of respondents stated that natural foods have more nutrients.

Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022

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Release date

May 2022

Region

United States

Survey time period

March 22 to April 9, 2022

Number of respondents

449 respondents

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

Respondents were asked: "Which of the following, if any, are reasons why you seek out foods (and beverages) labeled as "natural"? (Select all that apply.)

The source added: "Filter: Buys natural label in person or online; Note: “none of the above” is not shown."

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