During a September 2022 survey conducted among global loyalty program decision-makers, over 52 percent of respondents reported using in-house technology to manage their loyalty programs. Nearly 48 percent adopted a third-party loyalty technology vendor.
Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022
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Antavo. (February 28, 2023). Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
Antavo. "Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022." Chart. February 28, 2023. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
Antavo. (2023). Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
Antavo. "Adoption of In-house Vs. Third-party Technology to Manage Loyalty Programs According to Marketing and Loyalty Professionals Worldwide in September 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
Antavo, Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022 Statista, https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/ (last visited October 12, 2024)
Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022 [Graph], Antavo, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1379632/adoption-in-house-versus-third-party-tech-loyalty-programs-worldwide/
