In 2023, over half of consumers used tools based on generative AI for product or service recommendations worldwide. Millennials were the most familiar with this type of technology, as 56 percent of them replaced traditional search engines with gen-AI tools.
Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation
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Capgemini. (January 11, 2024). Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1380351/gen-ai-for-product-recommendations-by-generation/?__sso_cookie_checker=failed
Capgemini. "Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation." Chart. January 11, 2024. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1380351/gen-ai-for-product-recommendations-by-generation/?__sso_cookie_checker=failed
Capgemini. (2024). Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1380351/gen-ai-for-product-recommendations-by-generation/?__sso_cookie_checker=failed
Capgemini. "Share of Shoppers Replacing Traditional Search Engines with Generative-ai Tools for Product and Service Recommendations in 2023, by Generation." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1380351/gen-ai-for-product-recommendations-by-generation/?__sso_cookie_checker=failed
Capgemini, Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation Statista, https://www.statista.com/statistics/1380351/gen-ai-for-product-recommendations-by-generation/?__sso_cookie_checker=failed (last visited March 16, 2025)
Share of shoppers replacing traditional search engines with generative-AI tools for product and service recommendations in 2023, by generation [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1380351/gen-ai-for-product-recommendations-by-generation/?__sso_cookie_checker=failed
