HNW collectors: intention to buy paintings vs. NFTs 2022

A global study of high net worth (HNW) art collectors conducted in the first half of 2022 looked at the intention to purchase paintings and digital art with a non-fungible token (NFT) in the following 12 months. According to the survey, art collectors from Brazil had the strongest interest in buying art-related NFTs, with 65 percent of respondents reporting so. Meanwhile, German collectors showed the highest intention to acquire paintings.

Share of high net worth (HNW) art collectors planning to purchase paintings vs. digital art with a non-fungible token (NFT) in the next 12 months in selected countries and territories worldwide as of 1st half 2022

Characteristic	Paintings	Digital art (with NFT)
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

November 2022

More information

Region

Worldwide

Survey time period

H1 2022

Number of respondents

2,709¹

Method of interview

Panel survey

Supplementary notes

¹ Total survey count. The source specifies that 55 percent of surveyed collectors were planning to buy art in the next 12 months.

The source defined high net worth (HNW) collectors as individuals who have a current net worth, excluding real estate and private business assets, in excess of one million U.S. dollars. Additionally, to be included in the survey, collectors were required to have spent at least 10,000 U.S. dollars on fine or decorative art in 2020 and 2021, and a minimum of 5,000 U.S. dollars in 2022.

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