Top YouTube creators in the U.S. & Canada 2022, by number of brand collaborations

Published by
Valentina Dencheva,
May 11, 2023
In 2022, the creator of the channel Unbox Therapy - where various tech and other products get showcased for the audience - was the leading one on YouTube in terms of number of brand collaborations - 45 in total. Second came the UFD Tech channel creator, with 40 brands that he was collaborating with in 2022.

Leading creators on YouTube in the United States and Canada in 2022, by number of brand collaborations

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Release date

March 2023

Region

Canada, United States

Survey time period

2022

Supplementary notes

Methodology: The data presented was collected from over 29,000 sponsored YouTube videos. The video database consisted of clips posted from January to December 2022, from creators based in the United States and Canada. They all complied with the FTC disclosure regulation.
Figures have been rounded.

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