Canada: online orders per year by consumer profile

In Canada, online shoppers categorized as 'high rollers' make the most online purchases per year by a significant margin, at 37.6 orders. High rollers are consumers with a pessimistic financial outlook who are increasing spending. In the second place, 'traditionalists' (average outlook and spending) make just over 27 online orders per year, about ten fewer than the high rollers. Constrained strugglers (pessimistic outlook and spending less) make the most occasional online purchases yearly, at 22.9.

Number of online purchases per year among Canadian consumers in 2022, by consumer profile

Characteristic	Number of online purchases per year
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Release date

August 2022

More information

Region

Canada

Survey time period

May 2022

Number of respondents

5,000 respondents*

Supplementary notes

* Canadians who shop online (population representative sample). The survey was administered in French and English.

The profiles were defined according to consumers' financial outlooks (optimistic or pessimistic) and their change in expenditure (spending less or more):
- Traditionalists (average outlook / spending change)
- Established Affluents (optimistic / spending less)
- Constrained Strugglers (pessimistic / spending less)
- Mindful Savers (optimistic / spending less)
- Skeptics (pessimistic / spending less)
- Free Spirits (optimistic / spending more)
- High Rollers (pessimistic / spending more)

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