Users in selected markets feeling tracked online after talking about a topic 2023
Is my phone listening to me?
According to a survey of internet users conducted between February and March of 2023, 50 percent of users in the United Kingdom reported having the feeling of being "followed" online after discussing a product or seeing an ad on TV. Around 46 percent of users in Canada reported the same feeling, while around 40 percent of users in the United States reported feeling "followed" by their connected devices after discussing a topic in the presence of their devices.
According to a survey of internet users conducted between February and March of 2023, 50 percent of users in the United Kingdom reported having the feeling of being "followed" online after discussing a product or seeing an ad on TV. Around 46 percent of users in Canada reported the same feeling, while around 40 percent of users in the United States reported feeling "followed" by their connected devices after discussing a topic in the presence of their devices.
