In June 2022, social media app Snapchat introduced Snapchat+, a subscription service that offers pre-release and experimental features at a cost of 3.99 U.S. dollars per month. As of December 2023, the company reported seven million Snapchat+ users, up from a reported three million users in April 2023.
Snapchat’s audience
Most Snapchat users are taking advantage of the original free version of the app. In 2022, the number of global Snapchat users stood at 548 million. By 2027, it is estimated that there will be over 670 million global users of the social app. India is home to 182 million Snapchat users, whilst the United States is the platform’s second largest market, with 108 million users as of April 2023.
Social app downloads
Although Snapchat is experiencing steady growth in terms of user numbers, other social media heavyweights still take center stage with regards to number of app downloads. In 2022, Snapchat was the fifth most downloaded mobile app worldwide, with 330 million downloads. TikTok, owned by Beijing-based tech company ByteDance, was the most downloaded app of 2022. Instagram, WhatsApp, and CapCut, ranked second, third, and fourth, respectively.
Number of Snapchat Plus (Snapchat+) subscribers worldwide from April to December 2023
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Social Media Today. (December 12, 2023). Number of Snapchat Plus (Snapchat+) subscribers worldwide from April to December 2023 (in millions) [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1381489/global-snapchat-subscribers/
Social Media Today. "Number of Snapchat Plus (Snapchat+) subscribers worldwide from April to December 2023 (in millions)." Chart. December 12, 2023. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1381489/global-snapchat-subscribers/
Social Media Today. (2023). Number of Snapchat Plus (Snapchat+) subscribers worldwide from April to December 2023 (in millions). Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1381489/global-snapchat-subscribers/
Social Media Today. "Number of Snapchat Plus (Snapchat+) Subscribers Worldwide from April to December 2023 (in Millions)." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1381489/global-snapchat-subscribers/
Social Media Today, Number of Snapchat Plus (Snapchat+) subscribers worldwide from April to December 2023 (in millions) Statista, https://www.statista.com/statistics/1381489/global-snapchat-subscribers/ (last visited December 13, 2024)
Number of Snapchat Plus (Snapchat+) subscribers worldwide from April to December 2023 (in millions) [Graph], Social Media Today, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1381489/global-snapchat-subscribers/