Podcast advertising effectiveness in the U.S. 2022, by ethnicity

Published by
Michele Majidi,
May 5, 2023
According to a survey conducted among podcast listeners in the United States in October 2022, 38 percent of Hispanic respondents and 36 percent of Black respondents said they had bought a product or service because of a podcast ad.

Share of podcast listeners who have purchased a product or service because of a podcast ad in the United States as of October 2022, by ethnicity

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Release date

April 2023

Region

United States

Survey time period

October 29 to 31, 2022

Number of respondents

2,202 respondents

Age group

18 years and older

Special properties

sample is nationally representative

Method of interview

Online survey

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Statistics on " Podcast advertising in the United States "

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Overview

8

Marketer usage and insights

6

Leading players

5

Consumer insights

6

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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