As of March 2023, 44 percent of TikTok users surveyed in Brazil stated they preferred to consume anonymous people's content rather than celebrities' or brands' on the platform. On the other hand, around 22 percent of respondents disagreed with that statement.
Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023
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Opinion Box. (April 13, 2023). Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/?__sso_cookie_checker=failed
Opinion Box. "Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023." Chart. April 13, 2023. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/?__sso_cookie_checker=failed
Opinion Box. (2023). Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/?__sso_cookie_checker=failed
Opinion Box. "Percentage of Tiktok Users Who Preferred Anonymous People's Content Rather than Celebrities' or Brands' on The Platform in Brazil as of March 2023." Statista, Statista Inc., 13 Apr 2023, https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/?__sso_cookie_checker=failed
Opinion Box, Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023 Statista, https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/?__sso_cookie_checker=failed (last visited February 08, 2025)
Percentage of TikTok users who preferred anonymous people's content rather than celebrities' or brands' on the platform in Brazil as of March 2023 [Graph], Opinion Box, April 13, 2023. [Online]. Available: https://www.statista.com/statistics/1381898/share-tiktok-users-preferred-anonymous-content-brazil/?__sso_cookie_checker=failed