Top ways to measure video streaming ad performance and engagement 2022

Published by
Michele Majidi,
May 8, 2023
According to a survey conducted among subscription video-on-demand (SVOD) companies worldwide in November 2022, 38 percent of respondents said they measured advertisement performance and engagement with the data they received from the ad server. This was followed by 25 percent of respondents citing third-party ad analytics tools, while another 25 percent mentioned combining both methods.

Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022

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Release date

March 2023

Region

Worldwide

Survey time period

November 2022

Number of respondents

250 respondents

Special properties

among business owners (director-level or higher) from North America, Latin America, Europe, the Middle East, and the Asia-Pacific region

Method of interview

Online survey

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Hybrid video-on-demand services in the United StatesStreaming in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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