According to a survey on influencer marketing conducted in Thailand as of October 2022, brands in the food and drink industry led in leveraging influencer marketing for their business, with a share of around 39 percent. In contrast, only one percent of pet brands used influencer marketing to boost their presence.
Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type
The source did not specify figures for the total number of respondents in Thailand.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/?__sso_cookie_checker=failed
AnyMind Group. "Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type." Chart. October 26, 2022. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/?__sso_cookie_checker=failed
AnyMind Group. (2022). Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/?__sso_cookie_checker=failed
AnyMind Group. "Leading Brands for Leveraging Influencer Marketing in Thailand as of October 2022, by Type." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/?__sso_cookie_checker=failed
AnyMind Group, Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type Statista, https://www.statista.com/statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/?__sso_cookie_checker=failed (last visited February 15, 2025)
Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/?__sso_cookie_checker=failed