According to a survey on influencer marketing conducted in Thailand as of October 2022, food and drink brands ran their influencer marketing campaigns mostly on Facebook with a share of around 31.3 percent. This was followed by Instagram with about 27.7 percent of the total campaign share.
Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform
The source did not specify figures for the total number of respondents in Thailand.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AnyMind Group. (October 26, 2022). Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/?__sso_cookie_checker=failed
AnyMind Group. "Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform." Chart. October 26, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/?__sso_cookie_checker=failed
AnyMind Group. (2022). Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/?__sso_cookie_checker=failed
AnyMind Group. "Share of Influencer Marketing Campaigns by Food and Beverage Industry in Thailand as of October 2022, by Social Media Platform." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/?__sso_cookie_checker=failed
AnyMind Group, Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform Statista, https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/?__sso_cookie_checker=failed (last visited February 16, 2025)
Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/?__sso_cookie_checker=failed