According to a survey on influencer marketing conducted in Thailand as of October 2022, fashion and beauty brands ran their influencer marketing campaigns mostly on Instagram at around 31.8 percent. This was followed closely by Facebook with about 23.8 percent of the total campaign share.
Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform
The source did not specify figures for the total number of respondents in Thailand.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/?__sso_cookie_checker=failed
AnyMind Group. "Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform." Chart. October 26, 2022. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/?__sso_cookie_checker=failed
AnyMind Group. (2022). Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform. Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/?__sso_cookie_checker=failed
AnyMind Group. "Share of Influencer Marketing Campaigns by Fashion and Beauty Industry in Thailand as of October 2022, by Social Media Platform." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/?__sso_cookie_checker=failed
AnyMind Group, Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform Statista, https://www.statista.com/statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/?__sso_cookie_checker=failed (last visited January 26, 2025)
Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/?__sso_cookie_checker=failed
