The source estimated that, in 2023, beauty and hygiene brands' digital advertising spending in Brazil surpassed 120 million U.S. dollars, up 84 percent from less than 66 million dollars a year earlier. According to the same source, O Boticário, Natura, and Nivea were among Brazil's top online beauty and hygiene advertisers.
Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023
(in million U.S. dollars)
Characteristic
Estimated digital ad spend in million U.S. dollars
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Numbers have been rounded.
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Admetricks. (March 22, 2024). Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/?__sso_cookie_checker=failed
Admetricks. "Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars)." Chart. March 22, 2024. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/?__sso_cookie_checker=failed
Admetricks. (2024). Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/?__sso_cookie_checker=failed
Admetricks. "Beauty and Hygiene Brands' Estimated Digital Advertising Spending in Brazil from 2018 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/?__sso_cookie_checker=failed
Admetricks, Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/?__sso_cookie_checker=failed (last visited February 14, 2025)
Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars) [Graph], Admetricks, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/?__sso_cookie_checker=failed
