U.S.: beauty prices of leading e-tailers 2022

In April 2022, across the ten leading online beauty retailers in the United States, Target offered the cheapest beauty prices. Target priced over 80 percent of its beauty assortment at under 30 U.S. dollars on its e-commerce site. Only one percent of Target's beauty product offerings cost more than 75 dollars. Walmart also offered a wide range of budget-friendly options for beauty enthusiasts on their online site, with over 60 percent of their beauty products being priced at less than 30 U.S. dollars. Neiman Marcus and Bloomingdale's are the go-to destinations for luxury beauty items, while Sephora and Net-a-Porter are better suited for mid-range shoppers.

Distribution of online beauty product prices in the United States in April 2022, by retailer

Characteristic	Less than 30 USD	30 to 75 USD	More than 75 USD
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Release date

May 2022

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Region

United States

Survey time period

April 2022

Supplementary notes

The source tracked price variations, stock availability, and product assortment changes across top performing beauty e-retailers and 1,500 brands, and analyzed 200,000 SKUs.

Missing percentage points to 100 percent are probably due to rounding.

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