During a September 2022 survey conducted in the United States, slightly more than 60 percent of the respondents stated that the chance to win a cash prize motivated them to participate in a brand’s incentivized engagement. The chance to win products from the brand came second with 46 percent. Coupon code or discount followed, with 40 percent mentioning it would motivate them to participate in marketing campaigns, such as contests and sweepstakes.
Leading prizes/rewards that motivate customers to participate the most in a brand’s incentivized engagement in the United States as of September 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ebbo. (February 1, 2023). Leading prizes/rewards that motivate customers to participate the most in a brand’s incentivized engagement in the United States as of September 2022 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1383491/top-prizes-motivate-customers-participate-brand-incentivized-engagement-us/?__sso_cookie_checker=failed
ebbo. "Leading prizes/rewards that motivate customers to participate the most in a brand’s incentivized engagement in the United States as of September 2022." Chart. February 1, 2023. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1383491/top-prizes-motivate-customers-participate-brand-incentivized-engagement-us/?__sso_cookie_checker=failed
ebbo. (2023). Leading prizes/rewards that motivate customers to participate the most in a brand’s incentivized engagement in the United States as of September 2022. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1383491/top-prizes-motivate-customers-participate-brand-incentivized-engagement-us/?__sso_cookie_checker=failed
ebbo. "Leading Prizes/Rewards That Motivate Customers to Participate The Most in a Brand’s Incentivized Engagement in The United States as of September 2022." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1383491/top-prizes-motivate-customers-participate-brand-incentivized-engagement-us/?__sso_cookie_checker=failed
ebbo, Leading prizes/rewards that motivate customers to participate the most in a brand’s incentivized engagement in the United States as of September 2022 Statista, https://www.statista.com/statistics/1383491/top-prizes-motivate-customers-participate-brand-incentivized-engagement-us/?__sso_cookie_checker=failed (last visited March 15, 2025)
Leading prizes/rewards that motivate customers to participate the most in a brand’s incentivized engagement in the United States as of September 2022 [Graph], ebbo, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1383491/top-prizes-motivate-customers-participate-brand-incentivized-engagement-us/?__sso_cookie_checker=failed
