During a survey among influencers in Brazil released in December 2024, around 35.7 percent said they considered whether they had an affinity with a brand's values when closing a deal with it. Approximately 21 percent pondered about the brand's adherence to their audience, while 20.1 percent mentioned freedom for content creation as a factor.
Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of December 2024
The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.
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Influency.me. (December 16, 2024). Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of December 2024 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1385500/influencers-factors-deal-brands-brazil/?__sso_cookie_checker=failed
Influency.me. "Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of December 2024." Chart. December 16, 2024. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1385500/influencers-factors-deal-brands-brazil/?__sso_cookie_checker=failed
Influency.me. (2024). Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of December 2024. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1385500/influencers-factors-deal-brands-brazil/?__sso_cookie_checker=failed
Influency.me. "Leading Factors for Closing a Deal with a Brand (besides The Payment) According to Influencers in Brazil as of December 2024." Statista, Statista Inc., 16 Dec 2024, https://www.statista.com/statistics/1385500/influencers-factors-deal-brands-brazil/?__sso_cookie_checker=failed
Influency.me, Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of December 2024 Statista, https://www.statista.com/statistics/1385500/influencers-factors-deal-brands-brazil/?__sso_cookie_checker=failed (last visited February 15, 2025)
Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of December 2024 [Graph], Influency.me, December 16, 2024. [Online]. Available: https://www.statista.com/statistics/1385500/influencers-factors-deal-brands-brazil/?__sso_cookie_checker=failed