Leading online sources used for product research among shoppers Australia 2023

Leading online sources used for product research among shoppers in Australia as of February 2023

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Source

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Release date

March 2023

Region

Australia

Survey time period

February 2023

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

nationally representative OnePoll survey of Australian adult consumers who had shopped online in the previous 12 months

Supplementary notes

Original survey question: When looking for a particular product, where do you usually begin your search online?

Online sources includes search engines, retailers, marketplaces, and social media platforms.

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