During a 2022 survey fielded in the United Kingdom, 52 percent of responding TV viewers stated that they were less tolerant of TV advertising as a result of using subscription video-on-demand services. On the other hand, 47 percent said that using SVOD services had no impact on their opinion of TV advertising whatsoever.
Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022
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Other statistics that may interest you TV advertising in the United Kingdom
Overview
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- Premium Statistic Television advertising spending in the UK 2011-2022
- Premium Statistic TV advertising spending in the UK 2012-2022, by format
- Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
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Public broadcasters
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- Premium Statistic BBC's advertising revenue in the UK 2018-2023
- Basic Statistic ITV advertising revenue 2017-2022
- Premium Statistic Channel 4 advertising revenue 2019-2022, by platform
- Premium Statistic STV Group ad revenue 2018-2022
- Premium Statistic Viewers' response to an increase in advertising on commercial PSBs in the UK 2022
Consumption
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- Basic Statistic Number of TV households in the UK 2013-2022
- Premium Statistic Traditional TV advertising reach in the UK 2019-2028, by type
- Premium Statistic Linear TV commercial impacts in the UK 2009-2022
- Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
- Premium Statistic Time spent with TV advertising in the UK 2022
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Consumer attitudes
7
- Premium Statistic TV viewers' opinions of TV advertising in the UK 2022
- Premium Statistic TV viewers' concerns around TV advertising in the UK 2022
- Premium Statistic TV viewers' opinions on TV ad volume in the UK 2022
- Premium Statistic Features of TV advertising in the UK 2022
- Premium Statistic Impact on SVOD viewing on TV ad tolerance in the UK 2022
- Premium Statistic Attittudes towards product placement in the UK 2023
- Premium Statistic Memorability of DOOH vs TV ads in Great Britain 2022
Spotlight: industry spending
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- Premium Statistic Automotive ad spend on television in the UK 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in the UK 2019-2021
- Premium Statistic Entertainment & leisure ad spend on television in the UK 2019-2021
- Premium Statistic Food ad spend on television in the UK 2019-2021
- Premium Statistic Healthcare ad spend on television in the UK 2019-2021
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Oliver & Ohlbaum. (September 15, 2022). Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/
Oliver & Ohlbaum. "Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022." Chart. September 15, 2022. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/
Oliver & Ohlbaum. (2022). Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/
Oliver & Ohlbaum. "Impact of Viewing Subscription Video-on-demand (Svod) Services on Tv Viewers' Opinion of Tv Advertising in The United Kingdom (Uk) as of September 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/
Oliver & Ohlbaum, Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022 Statista, https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/ (last visited March 29, 2024)
Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022 [Graph], Oliver & Ohlbaum, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/