Companies data privacy reputation UK consumers 2022

A 2022 survey of UK consumers found that in order to learn more about a company's data privacy reputation, 67 percent of the respondents read customer reviews. Around four in ten respondents said they carefully reviewed company policies, while 35 percent checked if the company had experienced a data breach.

Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022

Characteristic	Share of respondents
Read consumer reviews	67%
Carefully review company policies	39%
Check if the company has experienced a data breach	35%
Read discussions on social sites (e.g. Reddit)	31%
Research company leadership and background	22%
Check with associations	15%
Other	1%

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Release date

November 2022

More information

Region

United Kingdom

Survey time period

July 2022

Number of respondents

631 respondents

Special properties

respondents that said they research company privacy reputation before making an online purchase

Supplementary notes

The original question was phrased by the source as follows: "How do you go about researching a company's data privacy reputation? select all that apply"

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