During a survey in Mexico, 56 percent of responding advertisers mentioned brand lift as a leading metric used to measure the impact of marketing spending. Some 54 percent of respondents used marketing mix modeling to assess the same.
Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024
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IAB México. (February 7, 2024). Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024 [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México. "Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024." Chart. February 7, 2024. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México. (2024). Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024. Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México. "Leading Metrics Used by Advertisers to Measure The Impact of Marketing Spending in Mexico in 2024." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México, Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024 Statista, https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/ (last visited October 16, 2024)
Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024 [Graph], IAB México, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/