Frequency of in-store coupon usage among U.S. consumers with & without children 2023
In the United States, nearly half of consumers with children under the age of 18 at home said they sometimes used coupons when shopping for goods in-store in 2023. In contrast, about a third of in-store shoppers without kids sometimes used coupons when the option was available to them. Overall, consumers with children living in their household were more likely to make use of coupons than those without children.
