During a 2022 survey, 81.3 percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising helped them reach more new customers than traditional advertising. On the other hand, around six percent of respondents somewhat or strongly disagreed with that statement.
Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022
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Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/?__sso_cookie_checker=failed
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/?__sso_cookie_checker=failed
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/?__sso_cookie_checker=failed
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) That Believed That Digital Advertising Helped Them Reach More New Customers than Traditional Advertising in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/?__sso_cookie_checker=failed
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022 Statista, https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/?__sso_cookie_checker=failed (last visited February 11, 2025)
Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/?__sso_cookie_checker=failed