During a 2022 survey, 82.2 percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising allowed them to target customers more efficiently than traditional advertising. On the other hand, approximately five percent of respondents somewhat or strongly disagreed with that statement.
Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022
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Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/?__sso_cookie_checker=failed
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/?__sso_cookie_checker=failed
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/?__sso_cookie_checker=failed
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) That Believed That Digital Advertising Allowed Them to Target Customers More Efficiently than Traditional Advertising in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/?__sso_cookie_checker=failed
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022 Statista, https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/?__sso_cookie_checker=failed (last visited February 14, 2025)
Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/?__sso_cookie_checker=failed