During a 2022 survey, 75 percent of responding consumers from Sweden stated that they had experienced ads that appeared to have been tailored to them personally. Two-thirds saw hidden ads placed within search results.
Online advertising practices experienced by consumers from Sweden as of December 2022
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European Commission. (February 28, 2023). Online advertising practices experienced by consumers from Sweden as of December 2022 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1388446/online-advertising-practices-sweden/?__sso_cookie_checker=failed
European Commission. "Online advertising practices experienced by consumers from Sweden as of December 2022." Chart. February 28, 2023. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1388446/online-advertising-practices-sweden/?__sso_cookie_checker=failed
European Commission. (2023). Online advertising practices experienced by consumers from Sweden as of December 2022. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1388446/online-advertising-practices-sweden/?__sso_cookie_checker=failed
European Commission. "Online Advertising Practices Experienced by Consumers from Sweden as of December 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1388446/online-advertising-practices-sweden/?__sso_cookie_checker=failed
European Commission, Online advertising practices experienced by consumers from Sweden as of December 2022 Statista, https://www.statista.com/statistics/1388446/online-advertising-practices-sweden/?__sso_cookie_checker=failed (last visited February 16, 2025)
Online advertising practices experienced by consumers from Sweden as of December 2022 [Graph], European Commission, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1388446/online-advertising-practices-sweden/?__sso_cookie_checker=failed