During a 2022 survey, slightly more than two-thirds (or 68 percent) of responding small and medium-sized publishers from the United States stated that the impact of lack of targeted digital advertising would be somewhat or significantly negative. On the other hand, almost seven percent of respondents said that there would be no impact.
Potential impact of the lack of targeted digital advertising on small and medium-sized publishers in the United States as of October 2022
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Data Catalyst Institute. (January 13, 2023). Potential impact of the lack of targeted digital advertising on small and medium-sized publishers in the United States as of October 2022 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1388525/potential-impact-lack-targeted-digital-advertising-smes-usa/?__sso_cookie_checker=failed
Data Catalyst Institute. "Potential impact of the lack of targeted digital advertising on small and medium-sized publishers in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1388525/potential-impact-lack-targeted-digital-advertising-smes-usa/?__sso_cookie_checker=failed
Data Catalyst Institute. (2023). Potential impact of the lack of targeted digital advertising on small and medium-sized publishers in the United States as of October 2022. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1388525/potential-impact-lack-targeted-digital-advertising-smes-usa/?__sso_cookie_checker=failed
Data Catalyst Institute. "Potential Impact of The Lack of Targeted Digital Advertising on Small and Medium-sized Publishers in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388525/potential-impact-lack-targeted-digital-advertising-smes-usa/?__sso_cookie_checker=failed
Data Catalyst Institute, Potential impact of the lack of targeted digital advertising on small and medium-sized publishers in the United States as of October 2022 Statista, https://www.statista.com/statistics/1388525/potential-impact-lack-targeted-digital-advertising-smes-usa/?__sso_cookie_checker=failed (last visited March 15, 2025)
Potential impact of the lack of targeted digital advertising on small and medium-sized publishers in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388525/potential-impact-lack-targeted-digital-advertising-smes-usa/?__sso_cookie_checker=failed
