According to a survey conducted in 2023, a large portion of consumers stated that one of the most important criteria that make beauty products sustainable was that the ingredients are 100 percent natural. About 45 percent of survey participants in the United States also said that cruelty-free is an important parameter.
Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country
Up to five answers could be selected. The source asked respondents which parameters that make a beauty product sustainable they considered the most important,
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McKinsey & Company. (May 22, 2023). Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/?__sso_cookie_checker=failed
McKinsey & Company. "Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country." Chart. May 22, 2023. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/?__sso_cookie_checker=failed
McKinsey & Company. (2023). Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/?__sso_cookie_checker=failed
McKinsey & Company. "Most Important Criteria That Make Beauty Products Sustainable According to Consumers Worldwide in 2023, by Country." Statista, Statista Inc., 22 May 2023, https://www.statista.com/statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/?__sso_cookie_checker=failed
McKinsey & Company, Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country Statista, https://www.statista.com/statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/?__sso_cookie_checker=failed (last visited January 24, 2025)
Most important criteria that make beauty products sustainable according to consumers worldwide in 2023, by country [Graph], McKinsey & Company, May 22, 2023. [Online]. Available: https://www.statista.com/statistics/1388684/most-valued-criteria-for-sustainable-beauty-products-globally/?__sso_cookie_checker=failed
