In 2023, the advertising and promotion expenditure of Trip.com amounted to approximately 5.3 billion yuan, increasing from around 2.1 billion yuan in the previous year. Overall, the spending demonstrated a steady growth until 2018, a sudden decline during the COVID-19 pandemic, and a strong recovery in 2023.
Advertising and promotion expenses of Trip.com Group Ltd. from 2013 to 2023
(in billion yuan)
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Trip.com. (April 29, 2024). Advertising and promotion expenses of Trip.com Group Ltd. from 2013 to 2023 (in billion yuan) [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1392681/tripcom-ad-spending/?__sso_cookie_checker=failed
Trip.com. "Advertising and promotion expenses of Trip.com Group Ltd. from 2013 to 2023 (in billion yuan)." Chart. April 29, 2024. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1392681/tripcom-ad-spending/?__sso_cookie_checker=failed
Trip.com. (2024). Advertising and promotion expenses of Trip.com Group Ltd. from 2013 to 2023 (in billion yuan). Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1392681/tripcom-ad-spending/?__sso_cookie_checker=failed
Trip.com. "Advertising and Promotion Expenses of Trip.Com Group Ltd. from 2013 to 2023 (in Billion Yuan)." Statista, Statista Inc., 29 Apr 2024, https://www.statista.com/statistics/1392681/tripcom-ad-spending/?__sso_cookie_checker=failed
Trip.com, Advertising and promotion expenses of Trip.com Group Ltd. from 2013 to 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1392681/tripcom-ad-spending/?__sso_cookie_checker=failed (last visited February 08, 2025)
Advertising and promotion expenses of Trip.com Group Ltd. from 2013 to 2023 (in billion yuan) [Graph], Trip.com, April 29, 2024. [Online]. Available: https://www.statista.com/statistics/1392681/tripcom-ad-spending/?__sso_cookie_checker=failed