During a survey carried out worldwide in early 2023, 47 percent of responding brand executives stated that total sales was the most important metric for them when measuring digital retail media campaigns. Return on ad spend was named by the same percentage of respondents.
Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023
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Epsilon. (June 13, 2023). Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/?__sso_cookie_checker=failed
Epsilon. "Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023." Chart. June 13, 2023. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/?__sso_cookie_checker=failed
Epsilon. (2023). Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/?__sso_cookie_checker=failed
Epsilon. "Leading Metrics Used to Measure Digital Retail Media Campaigns among Brands Worldwide as of 1st Quarter 2023." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/?__sso_cookie_checker=failed
Epsilon, Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023 Statista, https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/?__sso_cookie_checker=failed (last visited March 17, 2025)
Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023 [Graph], Epsilon, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/?__sso_cookie_checker=failed
