Based on a survey conducted among consumers in Vietnam, in the third quarter of 2023, over 81 percent of Gen Z respondents confirmed using TikTok. Meanwhile, about 46 percent of Gen X respondents said they were using the platform. TikTok is an integrated social media app for creating and watching short videos that has recently become one of the most popular social media platforms in Vietnam.
TikTok widely used by Gen Z in Vietnam
First launched in 2017, TikTok has generated millions of active viewers worldwide. The platform uses algorithms that select the content which users frequently interact with, and continuously suggests similar content matching the needs of viewers. In Vietnam, together with other social media apps, TikTok is well-received by the majority of Gen Z, not only for entertainment purposes but also for online shopping activities.
TikTok’s For You Page feature delivers aggregated content and modifies it in accordance with users' comment-like-share behaviors. In order to get access to some trending filters, users provide their data in exchange for a personalized experience. As a result, concerns regarding personal data and children’s safety have been a topic of discussion among social media users, especially Gen Z, with some considering quitting the apps due to privacy reasons. According to Tiktok, users below 18 years old will not have access to content assigned to a limited audience, which would help restrict the visibility of content that may not be appropriate for everyone.
Share of TikTok users among internet consumers in Vietnam in the 3rd quarter of 2023, by generation
Original question: "Which of the following social media platforms are you using? (Choose all that apply)"
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Z are those born between 1997 and 2005.
Number of respondents: Gen X = 387 Gen Y = 677 Gen Z = 529
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Decision Lab. (December 7, 2023). Share of TikTok users among internet consumers in Vietnam in the 3rd quarter of 2023, by generation [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1395248/vietnam-tiktok-penetration-rate-by-generation/?__sso_cookie_checker=failed
Decision Lab. "Share of TikTok users among internet consumers in Vietnam in the 3rd quarter of 2023, by generation." Chart. December 7, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1395248/vietnam-tiktok-penetration-rate-by-generation/?__sso_cookie_checker=failed
Decision Lab. (2023). Share of TikTok users among internet consumers in Vietnam in the 3rd quarter of 2023, by generation. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1395248/vietnam-tiktok-penetration-rate-by-generation/?__sso_cookie_checker=failed
Decision Lab. "Share of Tiktok Users among Internet Consumers in Vietnam in The 3rd Quarter of 2023, by Generation." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1395248/vietnam-tiktok-penetration-rate-by-generation/?__sso_cookie_checker=failed
Decision Lab, Share of TikTok users among internet consumers in Vietnam in the 3rd quarter of 2023, by generation Statista, https://www.statista.com/statistics/1395248/vietnam-tiktok-penetration-rate-by-generation/?__sso_cookie_checker=failed (last visited February 18, 2025)
Share of TikTok users among internet consumers in Vietnam in the 3rd quarter of 2023, by generation [Graph], Decision Lab, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1395248/vietnam-tiktok-penetration-rate-by-generation/?__sso_cookie_checker=failed