When asked about their main reason for making unplanned purchases online, 43 percent of global Gen Z shoppers mentioned wanting to take advantage of sales and deals. Meanwhile, 39 percent said wanting to treat or reward themselves. The third prominent factors were the excitement of discovering new items and the convenience of the online checkout process, each cited by 37 percent of Gen Z participants.
Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022
Survey conducted among 11,049 impulse buyers aged 16 to 64 in 12 markets.
To the question: "What are the most common reason(s) why you make impulse purchases?"
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GWI. (November 8, 2022). Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/?__sso_cookie_checker=failed
GWI. "Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022." Chart. November 8, 2022. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/?__sso_cookie_checker=failed
GWI. (2022). Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/?__sso_cookie_checker=failed
GWI. "Most Common Reasons for Making Unplanned Purchases Online among Gen Z Consumers Worldwide in 2022." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/?__sso_cookie_checker=failed
GWI, Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022 Statista, https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/?__sso_cookie_checker=failed (last visited February 08, 2025)
Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022 [Graph], GWI, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/?__sso_cookie_checker=failed