A survey conducted in 2022 unveiled that ads/sponsored content on podcasts were the top choice among U.S. Gen Z consumers to explore new brands and products, with 14 percent of respondents. Celebrity endorsements and vlogs shared the second position, garnering 12 percent of respondents each. Ads seen at the cinema followed closely behind with 10 percent of those surveyed.
Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022
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GWI. (February 13, 2023). Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/?__sso_cookie_checker=failed
GWI. "Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022." Chart. February 13, 2023. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/?__sso_cookie_checker=failed
GWI. (2023). Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/?__sso_cookie_checker=failed
GWI. "Share of Gen Z Consumers in The United States Who Discovered New Brands and Products via Selected Sources in 2022." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/?__sso_cookie_checker=failed
GWI, Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022 Statista, https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/?__sso_cookie_checker=failed (last visited February 07, 2025)
Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022 [Graph], GWI, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/?__sso_cookie_checker=failed