Way in which consumers prefer to support creators in the U.S. 2021-2023
During a survey carried out among consumers in the United States in April 2023, around 15 percent of respondents stated that they preferred to support their favorite creators by buying their merchandise - as a comparison, also 15 percent of respondents stated the same two years earlier. Another 22 percent said they supported creators on by streaming their music on various platforms, such as Spotify, in 2023.
