During an online survey carried out among parents of boys aged three to six in Germany in October 2023, LEGO had the highest brand awareness, recognized by 93 percent of respondents. Paw Patrol and Kinder Surprise followed, each with 89 percent. Peppa Pig and Kinder Joy rounded out the top five with 88 percent and 86 percent, respectively.
Entertainment brands with highest awareness level among boys aged 3 to 6 in Germany in October 2023
*The source surveyed 3,420 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,140 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.
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BrandTrends Group. (July 3, 2023). Entertainment brands with highest awareness level among boys aged 3 to 6 in Germany in October 2023 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1398759/entertainment-brands-awareness-boys-3-6-germany/?__sso_cookie_checker=failed
BrandTrends Group. "Entertainment brands with highest awareness level among boys aged 3 to 6 in Germany in October 2023." Chart. July 3, 2023. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1398759/entertainment-brands-awareness-boys-3-6-germany/?__sso_cookie_checker=failed
BrandTrends Group. (2023). Entertainment brands with highest awareness level among boys aged 3 to 6 in Germany in October 2023. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1398759/entertainment-brands-awareness-boys-3-6-germany/?__sso_cookie_checker=failed
BrandTrends Group. "Entertainment Brands with Highest Awareness Level among Boys Aged 3 to 6 in Germany in October 2023." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1398759/entertainment-brands-awareness-boys-3-6-germany/?__sso_cookie_checker=failed
BrandTrends Group, Entertainment brands with highest awareness level among boys aged 3 to 6 in Germany in October 2023 Statista, https://www.statista.com/statistics/1398759/entertainment-brands-awareness-boys-3-6-germany/?__sso_cookie_checker=failed (last visited March 15, 2025)
Entertainment brands with highest awareness level among boys aged 3 to 6 in Germany in October 2023 [Graph], BrandTrends Group, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1398759/entertainment-brands-awareness-boys-3-6-germany/?__sso_cookie_checker=failed
