According to a survey conducted in South Korea in March 2024, around 31 percent of respondents stated that recommendations from acquaintances was one of their channels of researching accommodations when planning a trip. Other popular channels included blogs and travel-oriented websites or apps, at about 22 percent and 21 percent respectively.
Leading channels used to research accommodations for domestic travel in South Korea as of March 2024
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Consumer Insight. (April 24, 2024). Leading channels used to research accommodations for domestic travel in South Korea as of March 2024 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1399395/south-korea-domestic-travel-accommodations-search-channels/?__sso_cookie_checker=failed
Consumer Insight. "Leading channels used to research accommodations for domestic travel in South Korea as of March 2024." Chart. April 24, 2024. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1399395/south-korea-domestic-travel-accommodations-search-channels/?__sso_cookie_checker=failed
Consumer Insight. (2024). Leading channels used to research accommodations for domestic travel in South Korea as of March 2024. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1399395/south-korea-domestic-travel-accommodations-search-channels/?__sso_cookie_checker=failed
Consumer Insight. "Leading Channels Used to Research Accommodations for Domestic Travel in South Korea as of March 2024." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1399395/south-korea-domestic-travel-accommodations-search-channels/?__sso_cookie_checker=failed
Consumer Insight, Leading channels used to research accommodations for domestic travel in South Korea as of March 2024 Statista, https://www.statista.com/statistics/1399395/south-korea-domestic-travel-accommodations-search-channels/?__sso_cookie_checker=failed (last visited February 09, 2025)
Leading channels used to research accommodations for domestic travel in South Korea as of March 2024 [Graph], Consumer Insight, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1399395/south-korea-domestic-travel-accommodations-search-channels/?__sso_cookie_checker=failed