In 2022, trade promotion appeared as the most influential type of marketing spending in the consumer packaged goods industry in the United States. According to the survey conducted among CPG manufacturers, retailers, and shoppers, 55 percent of respondents considered the marketing strategy very or extremely influential. Consumer promotion and shopper marketing came next, mentioned by 52 and 43 percent of respondents as influential.
CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type
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Cadent Consulting. (December 7, 2022). CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/?__sso_cookie_checker=failed
Cadent Consulting. "CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type." Chart. December 7, 2022. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/?__sso_cookie_checker=failed
Cadent Consulting. (2022). CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/?__sso_cookie_checker=failed
Cadent Consulting. "Cpg Manufacturer Marketing Spending Impact on Consumers in The United States in 2022, by Type." Statista, Statista Inc., 7 Dec 2022, https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/?__sso_cookie_checker=failed
Cadent Consulting, CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type Statista, https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/?__sso_cookie_checker=failed (last visited February 12, 2025)
CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type [Graph], Cadent Consulting, December 7, 2022. [Online]. Available: https://www.statista.com/statistics/1399819/cpg-marketing-spending-impact-on-consumers-usa/?__sso_cookie_checker=failed