Share of FMCG online sales Thailand 2022, by segment

Published by Kankanit Ciba, Aug 9, 2024
In 2022, the online sales of personal care products made up almost 52 percent of the total FMCG online sales value in Thailand. On the other hand, beverages regained popularity, growing over three percent compared to the online sales share from the previous year.

Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment

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Release date

March 2023

Region

Thailand

Survey time period

2022

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Statistics on " E-commerce in Thailand "

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Other statistics that may interest you E-commerce in Thailand

Overview

5

Key indicators

6

Segments

6

E-commerce users

5

Leading platforms

5

Payment methods

5

Logistics

5

Consumer behavior

5

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Topics

E-commerce in ThailandRetail sector in ThailandThe digital market in ThailandRetail shopping behavior in ThailandSocial commerce in Thailand
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