As of July 2023, almost 60 percent of global marketers stated that X (formerly Twitter) was lacking effectiveness in terms of brand safety. Another 55 percent of social media buyers expressed a similar concern in regards to innovation and creativity on the platform.
Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023
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MarketingCharts. (September 29, 2023). Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023 [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/?__sso_cookie_checker=failed
MarketingCharts. "Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023." Chart. September 29, 2023. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/?__sso_cookie_checker=failed
MarketingCharts. (2023). Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023. Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/?__sso_cookie_checker=failed
MarketingCharts. "Business Areas in Which X's (Formerly Twitter) Lacks Effectiveness According to Marketers Worldwide as of August 2023." Statista, Statista Inc., 29 Sep 2023, https://www.statista.com/statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/?__sso_cookie_checker=failed
MarketingCharts, Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023 Statista, https://www.statista.com/statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/?__sso_cookie_checker=failed (last visited January 19, 2025)
Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023 [Graph], MarketingCharts, September 29, 2023. [Online]. Available: https://www.statista.com/statistics/1401737/marketing-areas-x-twitter-lacks-effectivity/?__sso_cookie_checker=failed
