In January 2024, around 67 percent of Instagram users in Brazil said they used the app daily. Meanwhile, only 4 percent of respondents stated that they had rarely or never used it. Meanwhile, in the same year, Brazil remained the largest user base of Meta's network in Latin America.
Frequency of Instagram usage among smartphone owners in Brazil as of January 2024
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Mobile Time, & Opinion Box. (March 31, 2024). Frequency of Instagram usage among smartphone owners in Brazil as of January 2024 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1402274/brazil-instagram-usage-frequency/?__sso_cookie_checker=failed
Mobile Time, und Opinion Box. "Frequency of Instagram usage among smartphone owners in Brazil as of January 2024." Chart. March 31, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1402274/brazil-instagram-usage-frequency/?__sso_cookie_checker=failed
Mobile Time, Opinion Box. (2024). Frequency of Instagram usage among smartphone owners in Brazil as of January 2024. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1402274/brazil-instagram-usage-frequency/?__sso_cookie_checker=failed
Mobile Time, and Opinion Box. "Frequency of Instagram Usage among Smartphone Owners in Brazil as of January 2024." Statista, Statista Inc., 31 Mar 2024, https://www.statista.com/statistics/1402274/brazil-instagram-usage-frequency/?__sso_cookie_checker=failed
Mobile Time & Opinion Box, Frequency of Instagram usage among smartphone owners in Brazil as of January 2024 Statista, https://www.statista.com/statistics/1402274/brazil-instagram-usage-frequency/?__sso_cookie_checker=failed (last visited February 07, 2025)
Frequency of Instagram usage among smartphone owners in Brazil as of January 2024 [Graph], Mobile Time, & Opinion Box, March 31, 2024. [Online]. Available: https://www.statista.com/statistics/1402274/brazil-instagram-usage-frequency/?__sso_cookie_checker=failed