During a 2022 survey among search engine optimization (SEO) professionals worldwide, increased website traffic was the top outcome expected from in-house SEO professionals, named by approximately 26 percent of respondents. The respective figure among agency respondents stood at 21.8 percent. Among in-house SEO experts, lead generation was the second most expected outcome, named by 20.9 percent of respondents.
Expected outcomes of search engine optimization (SEO) worldwide as of October 2022, by stakeholder
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Search Engine Journal. (October 26, 2022). Expected outcomes of search engine optimization (SEO) worldwide as of October 2022, by stakeholder [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1402866/outcomes-seo-worldwide/?__sso_cookie_checker=failed
Search Engine Journal. "Expected outcomes of search engine optimization (SEO) worldwide as of October 2022, by stakeholder." Chart. October 26, 2022. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1402866/outcomes-seo-worldwide/?__sso_cookie_checker=failed
Search Engine Journal. (2022). Expected outcomes of search engine optimization (SEO) worldwide as of October 2022, by stakeholder. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1402866/outcomes-seo-worldwide/?__sso_cookie_checker=failed
Search Engine Journal. "Expected Outcomes of Search Engine Optimization (Seo) Worldwide as of October 2022, by Stakeholder." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1402866/outcomes-seo-worldwide/?__sso_cookie_checker=failed
Search Engine Journal, Expected outcomes of search engine optimization (SEO) worldwide as of October 2022, by stakeholder Statista, https://www.statista.com/statistics/1402866/outcomes-seo-worldwide/?__sso_cookie_checker=failed (last visited February 10, 2025)
Expected outcomes of search engine optimization (SEO) worldwide as of October 2022, by stakeholder [Graph], Search Engine Journal, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1402866/outcomes-seo-worldwide/?__sso_cookie_checker=failed