According to a survey conducted by Rakuten Insight in South Korea in 2023, around 44.7 percent of female and 43.3 of male respondents stated that they did not want to see sponsored ads on social media platforms. Of those who were willing to view such ads, female respondents were most commonly interested in only seeing personalized, targeted ads, while male respondents were most interested in finding good offers or discounts.
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms in South Korea as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/?__sso_cookie_checker=failed (last visited March 17, 2025)
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/?__sso_cookie_checker=failed
