According to a 2023 survey conducted in Vietnam, approximately 52.8 percent of respondents purchased beauty and care products through in-store channels. Meanwhile, 18.1 percent preferred to buy these products online. Additionally, approximately 17.7 percent of them chose to make purchases through both of these channels.
Preferred channels for purchasing beauty and care products among consumers in Vietnam as of January 2023
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Standard Insights. (April 5, 2023). Preferred channels for purchasing beauty and care products among consumers in Vietnam as of January 2023 [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1404293/vietnam-channels-to-purchase-beauty-and-care-product/?__sso_cookie_checker=failed
Standard Insights. "Preferred channels for purchasing beauty and care products among consumers in Vietnam as of January 2023." Chart. April 5, 2023. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1404293/vietnam-channels-to-purchase-beauty-and-care-product/?__sso_cookie_checker=failed
Standard Insights. (2023). Preferred channels for purchasing beauty and care products among consumers in Vietnam as of January 2023. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1404293/vietnam-channels-to-purchase-beauty-and-care-product/?__sso_cookie_checker=failed
Standard Insights. "Preferred Channels for Purchasing Beauty and Care Products among Consumers in Vietnam as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1404293/vietnam-channels-to-purchase-beauty-and-care-product/?__sso_cookie_checker=failed
Standard Insights, Preferred channels for purchasing beauty and care products among consumers in Vietnam as of January 2023 Statista, https://www.statista.com/statistics/1404293/vietnam-channels-to-purchase-beauty-and-care-product/?__sso_cookie_checker=failed (last visited January 25, 2025)
Preferred channels for purchasing beauty and care products among consumers in Vietnam as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1404293/vietnam-channels-to-purchase-beauty-and-care-product/?__sso_cookie_checker=failed
