According to a survey conducted by Rakuten Insight in South Korea in 2023, around 59.8 percent of female and 55.3 percent of male respondents stated that they considered customer reviews to be the most impactful type of advertisement on social media. Ads by already trusted brands were perceived as the most impactful among male respondents, at about 56.4 percent.
Types of social media advertisements perceived as most impactful in South Korea as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Types of social media advertisements perceived as most impactful in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1404312/south-korea-social-media-ad-types-perceived-impact-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Types of social media advertisements perceived as most impactful in South Korea as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1404312/south-korea-social-media-ad-types-perceived-impact-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Types of social media advertisements perceived as most impactful in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1404312/south-korea-social-media-ad-types-perceived-impact-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Types of Social Media Advertisements Perceived as Most Impactful in South Korea as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404312/south-korea-social-media-ad-types-perceived-impact-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Types of social media advertisements perceived as most impactful in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1404312/south-korea-social-media-ad-types-perceived-impact-by-gender/?__sso_cookie_checker=failed (last visited March 17, 2025)
Types of social media advertisements perceived as most impactful in South Korea as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404312/south-korea-social-media-ad-types-perceived-impact-by-gender/?__sso_cookie_checker=failed
