Mobile user satisfaction of search engines in China 2023

Published by
Lai Lin Thomala
,
Jun 25, 2024
According to a survey in China in May 2023, nine in ten mobile users were satisfied with the search experience and search response speed of search engine platforms. Respondents were least happy with the MDM (misinformation, disinformation, and malinformation) screening capabilities and the quantity and quality of advertisements.

Level of satisfaction of search engines among mobile users in China as of May 2023

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Statistic: Level of satisfaction of search engines among mobile users in China as of May 2023

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Release date

June 2023

Region

China

Survey time period

May 2023

Number of respondents

808 respondents

Method of interview

Questionnaire

Supplementary notes

Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu, 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only) and Wukong Search (mobile only).

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