According to a survey conducted in March 2022 among consumers in Australia, over 50 percent of respondents used only physical stores to research and purchase footwear. In comparison, a quarter of those surveyed used only online channels for footwear product research and purchasing.
Usage of online and offline shopping channels for footwear in Australia in the three months to March 2022
weighted to match the Australian general population
Supplementary notes
Survey questions: Which best describes how you have researched the following categories over the last 3 months? And what best describes how you have purchased the following categories over the last 3 months?
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McKinsey & Company. (July 25, 2022). Usage of online and offline shopping channels for footwear in Australia in the three months to March 2022 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1405398/australia-online-versus-offline-shopping-channel-usage-for-footwear/?__sso_cookie_checker=failed
McKinsey & Company. "Usage of online and offline shopping channels for footwear in Australia in the three months to March 2022." Chart. July 25, 2022. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1405398/australia-online-versus-offline-shopping-channel-usage-for-footwear/?__sso_cookie_checker=failed
McKinsey & Company. (2022). Usage of online and offline shopping channels for footwear in Australia in the three months to March 2022. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1405398/australia-online-versus-offline-shopping-channel-usage-for-footwear/?__sso_cookie_checker=failed
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Footwear in Australia in The Three Months to March 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1405398/australia-online-versus-offline-shopping-channel-usage-for-footwear/?__sso_cookie_checker=failed
McKinsey & Company, Usage of online and offline shopping channels for footwear in Australia in the three months to March 2022 Statista, https://www.statista.com/statistics/1405398/australia-online-versus-offline-shopping-channel-usage-for-footwear/?__sso_cookie_checker=failed (last visited March 16, 2025)
Usage of online and offline shopping channels for footwear in Australia in the three months to March 2022 [Graph], McKinsey & Company, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1405398/australia-online-versus-offline-shopping-channel-usage-for-footwear/?__sso_cookie_checker=failed
