According to a survey conducted in Malaysia in January 2023, 22.5 percent of respondents stated that a brand's clear and transparent list of ingredients was the most important criterion when purchasing beauty and care products. Low-price offer was also identified as a leading factor when purchasing such products, as stated by 13.11 percent of the respondents.
Most important criteria when purchasing beauty and care products among consumers in Malaysia as of January 2023
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Standard Insights. (April 5, 2023). Most important criteria when purchasing beauty and care products among consumers in Malaysia as of January 2023 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1406151/malaysia-criteria-for-beauty-and-care-product-purchases/?__sso_cookie_checker=failed
Standard Insights. "Most important criteria when purchasing beauty and care products among consumers in Malaysia as of January 2023." Chart. April 5, 2023. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1406151/malaysia-criteria-for-beauty-and-care-product-purchases/?__sso_cookie_checker=failed
Standard Insights. (2023). Most important criteria when purchasing beauty and care products among consumers in Malaysia as of January 2023. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1406151/malaysia-criteria-for-beauty-and-care-product-purchases/?__sso_cookie_checker=failed
Standard Insights. "Most Important Criteria When Purchasing Beauty and Care Products among Consumers in Malaysia as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1406151/malaysia-criteria-for-beauty-and-care-product-purchases/?__sso_cookie_checker=failed
Standard Insights, Most important criteria when purchasing beauty and care products among consumers in Malaysia as of January 2023 Statista, https://www.statista.com/statistics/1406151/malaysia-criteria-for-beauty-and-care-product-purchases/?__sso_cookie_checker=failed (last visited March 16, 2025)
Most important criteria when purchasing beauty and care products among consumers in Malaysia as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1406151/malaysia-criteria-for-beauty-and-care-product-purchases/?__sso_cookie_checker=failed
