Reasons to engage with user-generated content South Korea 2023

Published by
Nina Jobst
,
Jul 11, 2025
According to a survey on user-generated content conducted by Rakuten Insight in South Korea in August 2023, around
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percent of respondents stated that they consumed user-generated content mostly to identify trending products. Following this were answers saying that the content was more authentic and more interesting than content created by brands.
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Reasons for engaging with user-generated content in South Korea as of August 2023

CharacteristicShare of respondents
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Statistic: Reasons for engaging with user-generated content in South Korea as of August 2023

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Source

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In cooperation with

Rakuten Insight

Release date

October 2023

Region

South Korea

Survey time period

August 10 to 31, 2023

Number of respondents

3,776 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for engaging with user-generated content? (choose up to three of the most relevant answers)"

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Topics

User-generated content in South KoreaSocial media usage in South KoreaDigital Lifestyles in South KoreaDigital advertising in South KoreaMobile internet usage in South Korea
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